Dealership Success Story: Family RV Group

Oct 27
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2
min Read
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Customer Success Story

Who is Family RV Group?

Family RV Group began in Cincinnati as a single family-owned dealership in 1968. Since then, the family has grown to twelve locations across five different states. With recognitions as a Deloitte Cincinnati Top 100 Company and RV Business Magazine's Top 5 Blue Ribbon Dealer, Family RV Group continues to "treat both emplyees and customers like family."

Challenges

Family RV Group had a few key challenges:

  • Too many calls into the service department using up employee time
  • Frustrated customers on the phones from waiting too long on hold
  • No review generation plan in place
  • Needed the website to generate more inbound leads

Solutions

Kenect solutions to solve each challenge:

Results

"The Operations Manager shows our Kenect report to the GM at each location every month and basically says the more you use Kenect, the more sales you're gonna get."

Averaging 500+ website leads per month

  • 6,500+ website leads in under 12 months
  • "In the peak season we have over 1,000 inbound leads per month. These are all incremental leads that we wouldn't have gotten without Kenect."

Service department runs on text message

  • "With Kenect, customers can directly text the service rep they worked with for a quick response."

Video chat with customers

  • "We start a video chat or send a picture to customers to show the status of their RV."

Consistently generating online reviews

  • "Kenect made generating reviews easy from both the associate side and the consumer side."

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