Pleasant Grove, Utah – March 5, 2025 – Kenect, a leading provider of software specializing in reputation management and customer engagement for over 10,000 dealerships in North America, today announced the acquisition of Auto Labs, an AI-native platform focused on fixed operations and customer experience for automotive dealerships. This strategic acquisition enhances Kenect’s technology stack and solution portfolio, further cementing its position as a leading innovator in the dealership software as a service market.
The acquisition brings into Kenect’s suite of solutions an array of conversational and generative AI capabilities including Automated Service Scheduling, Video Multi-point Inspection, Recall Mining and Telephony. With the addition of Auto Labs, Kenect is poised to redefine how dealerships engage with customers at scale while enabling service staff to focus on improving customer experiences and avoiding burnout.
“We’re at a pivotal moment in automotive software history, where AI is transforming customer interactions and operational workflows at an unprecedented pace,” said Shaun Sorensen, CEO of Kenect. “By integrating Auto Labs’ innovative AI technologies into our platform and supercharging it with DMS data, we’re not just improving dealership service experiences—we’re shaping the future of AI-powered dealership engagement, complementing Fixed Ops OEM programs, and maximizing customer lifetime value.”
The acquisition now gives Kenect the ability to optimize service lane utilization, improve customer retention, and drive significant revenue growth for its customers at a time when dealerships are looking for help driving revenue in their service departments.
Daniel Gonzales, CEO of Auto Labs, said, “The automotive industry has long struggled to bridge the gap between variable and fixed operations, leaving significant revenue potential untapped.” Gonzales then added, “By joining forces with Kenect, we have a unique opportunity to close this gap, helping dealerships maximize profitability across the entire customer lifecycle. With Kenect’s significant resources and expansive reach, we’re positioned to drive innovation at scale and redefine how dealers engage with their customers.”
Together, Kenect and Auto Labs will offer customers a single, integrated place for powerful customer engagement, AI driven service scheduling, brand management, and customer experience solutions for the entire dealership.
The financial terms of the acquisition were not disclosed.
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