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Powersports

Cole Harley-Davidson®

Bluefield, WV

Cole Harley-Davidson improved communication across every department by using Kenect for texting, payments, and promotions. With over 65,000 texts sent and $439K collected via Text-to-Pay, the dealership streamlined operations and boosted customer engagement.

Solutions:
Business Texting
Broadcast Messaging
Payments

Who is Cole Harley-Davidson®?

Located in Bluefield, WV, Cole Harley-Davidson is a trusted name in powersports—offering new and pre-owned motorcycles along with top-tier service, financing, and parts support. Built on long-term customer relationships, the team is committed to exceeding expectations at every step, from purchase to post-sale support.

Kenect has absolutely changed the way we've done business in every department in a very positive way!

Chaz Cole
Vice President
,
Cole Harley Davidson

Challenge

Before Kenect, Cole HD faced major communication roadblocks:

  • Appointment confirmations were difficult via phone or email
  • Their old texting tool could only send mass messages from a generic 5-digit  number
  • The service department couldn’t send personalized updates to customers

These limitations led to missed opportunities, slower response times, and a disjointed customer experience.

Solution

Kenect transformed communication across all departments at Cole Harley-Davidson:

  • Made their main business number textable, so customers could recognize and trust the sender
  • Enabled quick one-on-one texting for appointment confirmations and service updates
  • Implemented Text-to-Pay, allowing customers to easily send deposits or pay service invoices
  • Rolled out Broadcast Messaging for promoting sales and specials to their customer base

Kenect Is Helpful In Every Department

It’s been awesome having a single point of contact instead of a call center for any questions we have.

We use Kenect in the sales process, for lead development, appointment confirmations, service updates, and payment. It’s made our business run much more efficiently.

Kenect now supports every department—from sales and service to parts and finance
13,000 Broadcast Messages sent to promote offers and drive traffic
$439,683 in revenue collected via Text-to-Pay—streamlining transactions and increasing customer convenience
65,000+ texts sent in just the first half of 2024—boosting communication speed and engagement

See Kenect in Action

Kenect is the leading AI for Dealerships. Find out why hundreds of dealerships are turning to Kenect for automation tools.