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Equipment

F&W Equipment

Orange, CT

F&W Equipment is an equipment dealer serving Connecticut. In their first 90 days using Kenect alone, they saw a 35% increase in Google reviews.

Solutions:
Business Texting
Online Reviews
Web Leads
Table Of Contents
Who is F&W Equipment?ChallengeSolutionsResults

Who is F&W Equipment?

F&W Equipment has been an equipment leader in the Connecticut construction industry since 1939. The company has remained a family-owned business for three generations and continues to deliver the best in equipment sales, rentals, parts, and service. As an authorized Kubota dealer, F&W Equipment continues the mission to take care of your largest projects and needs, without sacrificing customer service.
“

An email might sit for a day or two before someone gets back to you, but with Kenect you get a quick response. That efficiency leads to more revenue.

Mike Souza
BD Manager
,
F&W Equipment

Challenge

F&W Equipment had a few challenges:

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  • Needed a way to text customers without employees giving out personal numbers
  • Too much time wasted waiting on unanswered emails and phone calls
  • No review generation plan in place
  • Needed more inbound leads from website

Solution

Kenect solutions to solve each challenge:

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  • Text-enable main business number, begin communication with customers via text
  • Integrate Kenect into daily operations in Sales, Rentals, and Service
  • Text review requests to every satisfied customer
  • Install 'Text Us' widget on company website
“

How has Kenect helped your business?

Tractor Sales: " We use Kenect to send customers pictures of the tractor, the arrival, and various states of assembly."

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Rental Team: "Rental uses Kenect to text customers with expiring rentals and help extend or arrange pickups."

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Service & Parts: "They text customers when their machines are ready and coordinate any scheduling."

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  • 35% Increase in Google reviews and 1,200 Total text messages in the first 90 days
Increase in employee efficiency - "Especially in our tractor and rental departments we have found Kenect offers much
More leads, More revenue - "Kenect has increased our revenue because of the text leads from our website and the speed of our response over text."
Online review generation - "The review generation over text message was a huge added bonus."
A text-enabled business phone number - "With Kenect, we can communicate with customers over text without employees using personal numbers."

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