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Automotive

Scott Kia of Springfield

Springfield, PA

Scott Kia increased customer reach, drove additional service revenue, and streamlined follow-up with Kenect’s messaging and automation tools.

Solutions:
Service AI

Who is Scott Kia of Springfield?

Scott Kia operates a busy service department handling 50–70 customers per day, supported by 17 technicians, 5 advisors, and a dedicated BDC team. The dealership has a strong reputation for being proactive with customer communication, follow-ups, and service outreach.

The text campaigning is huge… you can hit so many people in a short amount of time with little effort.

Steve LaMonica
Service Leadership

Challenge

Scott Kia already had a highly proactive team managing calls, follow-ups, and customer communication manually. While effective, this approach required significant time and effort from the BDC team, making it difficult to scale outreach without adding more workload.

  • Manual follow-up for recalls, inspections, and service reminders required constant effort
  • BDC staff handled all outreach themselves, limiting scalability
  • Early implementation challenges created inefficiencies, including appointment errors and duplicate work

The team needed a way to maintain their high level of service while reducing manual workload and expanding their ability to reach more customers.

Solution

With Kenect, Scott Kia introduced automation into their service workflow, allowing the team to extend their reach while maintaining control over the customer experience. The dealership quickly saw value in the automation and messaging capabilities on the backend.

  • Automated text campaigns now handle recalls, inspections, and service reminders
  • Messaging allows the dealership to reach a large number of customers quickly with minimal effort
  • Ongoing customer touchpoints (service reminders, thank-yous, birthdays) create a more consistent and personalized experience
  • The BDC team can focus on managing conversations and higher-value interactions instead of manual outreach

The result is a hybrid approach—combining automation with a strong human team to deliver both efficiency and service quality.

What kind of results have you seen since implementing Kenect Service AI?

Being able to reach out—whether it’s reminders, thank-yous, or follow-ups—that’s such a bonus.

Text campaigns allow the team to connect with a large volume of customers quickly, driving more engagement and service opportunities
Tasks that were previously handled manually—like follow-ups and reminders—are now automated, freeing up time for the team to focus on customer interactions
Generated $144,232 in service revenue over the last 90 days, with 206 closed ROs and 312 appointments driven by recall, inspection, and service outreach
Automated touchpoints such as service reminders and follow-ups help maintain ongoing engagement with customers in a timely and scalable way

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