Family RV Group

Cincinnati, OH

Family RV Group has 12 locations in 5 different states. They use Kenect’s Broadcast Messaging to let customers know about recalls, specials, and new inventory.

Solutions:

Business Texting

Online Reviews

Web Leads

Who is Family RV Group?Challenge Solutions Results

Who is Family RV Group?

Family RV Group began in Cincinnati as a single family-owned dealership in 1968. Since then, the family has grown to twelve locations across five different states. With recognitions as a Deloitte Cincinnati Top 100 Company and RV Business Magazine's Top 5 Blue Ribbon Dealer, Family RV Group continues to "treat both emplyees and customers like family."

“

The reports I ran showed that our sales associates who used Kenect sold more units. The highest performing locations were the ones using Kenect the most.

Joe Kromer

Marketing Director

Family RV Group

Challenge

Family RV Group had a few key challenges:

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Too many calls into the service department using up employee time
Frustrated customers on the phones from waiting too long on hold
No review generation plan in place
Needed the website to generate more inbound lead

Solution

Kenect solutions to solve each challenge:

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Enable Kenect business texting to eliminate the large portion of phone calls in Service
Use pictures and video chat to give customers service updates
Use review requests texts after each sale
Install 'Text Us' widget on website

“

6,839 inbound website leads in twelve months

"These are all incremental leads that we wouldn't have gotten without Kenect."

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"The Operations Manager shows our Kenect report to the GM at each location every month and basically says the more you use Kenect, the more sales you're gonna get."

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Video Chat with customers - "We start a video chat or send a picture to customers to show the status of their RV."

500+ website leads per month - "In the peak season we have over 1,000 inbound leads per month."

Consistently generating online reviews - "Kenect made generating reviews easy from both the associate side and the consumer side."

Service Department runs on text - "With Kenect, customers can directly text the service rep they worked with for a quick response."

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Family RV Group

Table Of Contents

Who is Family RV Group?

Challenge

Solution

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