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Powersports

Indian Motorcycle Charlotte

Lowell, NC

Indian Motorcycle Charlotte is consistently ranked one of the top 100 powersports dealers in America. They use Kenect to generate more reviews (200% increase).

Solutions:
Business Texting
Online Reviews
Web Leads

Who is Indian Motorcycle Charlotte?

Indian Motorcycle Charlotte is consistently ranked in the Top 100 Powersports Dealers by Dealer News, including rankings in the Top 25 and Top 10. They place focus on providing the absolute finest customer service and earning the trust of customers on a daily basis.

Especially in the Service Department, a lot of customers used to call. Now with Kenect, a 30-minute phone call becomes a 2-minute text!

Amanda Bramble
Marketing
,
Indian Motorcycle Charlotte

Challenge

Indian Motorcycle Charlotte initial challenges:

  • Customers often wouldn't answer phone calls, wasting employee time and delaying the closure of service tickets
  • Difficulty in generating a steady stream of online reviews and website leads
  • Lack of coordination between departments when customers were transferred

Solution

Implemented Kenect platform into each department:

  • Use Kenect business texting to replace outgoing and incoming phone calls with customers
  • Send online review requests via text message following each sale
  • Service department uses text message to inform customers of updates and coordinate pick ups.

200% increase in Google Reviews

The results were almost immediate at Indian Motorcycle Charlotte. Reviews piled up and text messages replaced emails and phone calls in every department.

Text messaging became an essential part of standard operating procedure and employee efficiency/productivity increased, especially in the Service Department. Kenect further emphasized a focus on customer satisfaction.

Departments coordinate on one platform - "I have a conversation with a customer and I can immediately switch it over to Service."
Direct impact on leads and revenue - "We now capture leads much easier and it simplified the whole process."
150+ Google Reviews generated - "Once a customer purchases a bike I follow up with texting a review request."
Customer communication over text - "A lot of people don't want to answer the phone, but they'll answer our text message immediately."

See Kenect in Action

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